Health Care Promo Email Marketing Design
GOAL:
Offer $100 gift cards in exchange for job interview.
audience:
Registered Nurses in highly competitive recruitment market.
Approach:
Large, consumer-oriented imagery emphasizes what can be bought with gift card. HTML text in teaser line at the top conveys most important message with or without image. "Schedule Interview" call-to-action phrase links to online scheduling form.
Specs:
600 pixel wide custom-coded HTML email sent by nursing trade journal using proprietary e-newsletter service.