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Restaurant Campaign Design – Ad 3

Restaurant Campaign Design Ad 3

GOAL:
Branding for well-loved chili known for its lack of spiciness.

Audience:
Cincinnati youth and general public.

Approach:
Comic retro look turns a would-be negative (lack of spiciness) into a positive. Reinforces good feelings about nationally-known hometown institution by playing on insider knowledge.

Specs:
Full page ads.

OTHER VIEWS:
Ad 1 | Ad 2 | Ad 3

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