Manufacturing Website Design & SEO

GOAL:
Optimize manufacturing website to increase traffic and contacts. Redesign site to improve user experience and make more professional.

Audience:
Engineers and buyers of custom-designed industrial ovens, industrial coolers, and other heat processing equipment.

Approach:
Move product menu to top and include images to appeal to engineers. Add "Industries" menu on left-hand side to appeal to buyers. Improve design with color and better photography. SEO plan included keyword research, on-page optimization, reorganizing content, social media, link building, and a PPC campaign.

Technology:
HTML/CSS website original design and coding. SEO planning and implementation.

Outcome:
Overall traffic and average monthly contacts doubled over the course of 2 years.

OTHER VIEWS:
Before & After